In the 21st century, people have unlimited facilities to adopt modern practices in teaching, learning, research, trading, entertainment, and more. With the continuous development of technology and science, life has become easier and faster. Scientists have reached the moon, many new planets and stars have been discovered, the computer has become a popular device and more. With the invention of the internet, the whole world comes into play.
Communications and connections become the fastest and easiest, just within a few seconds. The internet has become a part of everyday life in this era. As technologies developed, business strategies changed and improved. How did a new business start its journey before the invention of the Internet? It emphasized its advertisement through newspapers, television, and other modes, which took time to make the brand known to the people. Businesses were limited in their neighbouring regions and it took huge money and many years to expand a business to reach the international level.
Modern Marketing Motivation
Now the scenery is completely different. People use the Internet as a part of their business promotion. Today, a new venture starts with the use of internet promotion. While traditional advertising channels take a long time to motivate customers and sales, the job becomes effortless and fast with Internet marketing technology. Internet marketing is also called digital marketing. It uses many digital channels, like Facebook, YouTube, Instagram, Twitter, and more, to promote a brand and give it a universal reach. So, you can say that by using this technology, a business reaches a large audience, no matter how far they live. From any part of the globe, one can be your customer with the benefits of digital marketing.
Two Smart Digital Platforms
Among numerous digital platforms, Facebook and Instagram play an integral role in giving a brand great reach. Facebook and Instagram launched in 2004 and 2010, respectively. These two applications work amazingly to boost the sales and profits of businesses. Both large and small ventures leverage the unique benefits of using these platforms. If you are a regular user of Facebook and Instagram, you certainly know that business owners frequently post pictures and videos of their products to make people interested in them.
Garments, jewellery items, and cosmetic products are very frequently advertised on these portals. And there are options to make an immediate order if you choose a product. The entire deal is executed digitally and you have your preferred item at your doorstep. So, most startups and established ventures create their accounts on these platforms to grab the optimal benefits of digital marketing. Though Facebook and Instagram are the two most important platforms to enhance the online presence and audience growth of any business, here is a list of items, promoted popularly on the mentioned platforms:
Fitness Accessories
Achieving fitness is one of the most focused issues people chase in this era. Weight loss is the most popular goal of teens and youth. And most people tend to find fitness accessories on Facebook and Instagram. So, companies find it lucrative to use these portals as promotional means for their products. People search with keywords like “fitness equipment for beginners” or “best shapewear products,” and they are easily guided with some products and companies like Lululemon.
Some common fitness items on social media are:
- Treadmill
- Sports clothing
- Yoga wear
- Swimsuit
- Yoga mats
- Dumbbells
Fashion Clothing for Men and Women
The world is running after fashion and trends. Women as well as men tend to purchase fashion-trending clothing using Facebook and Instagram. Companies arrange different campaigns and contests for interested audiences. Customers get information about newly launched items as well. Using social media platforms, renowned brands offer discounts and gift vouchers to reach more customers. Running ads on Instagram, Facebook, and other social networking portals, companies showcase their items to land more sales.
Some popular fashion trending products are:
- Fashion garments
- Trendy innerwear
- Jackets and bottom wear
- Headscarf
Fashion Accessories
Boutiques and accessory hubs offer a plethora of stylish and trendy products for men and women. From laptop bags to handmade tote bags, customers have a range of cool accessories on Facebook and Instagram. Cosmetics and fashion products have the maximum search and these are the most wanted items on social media platforms.
Top-searched fashion accessories are:
- Laptop bags
- Tote bags
- Embroidered bags and clothing
- Men’s belts
- Men’s perfumes
- Women’s perfumes
- Iconic hairbrushes
- Hair wigs
- Fashion Jewellery
- Handmade earrings, necklaces, bangles, rings, and more
Beauty Products
No girls can make their escape from the ads for beauty products on social media platforms. Beauty products are available in a range of shades, qualities, and colors. Catalogues are also available so that customers can easily pick them up. You cannot resist alluring images and videos of smart beauty products like:
- Hairfall-proof shampoo
- Eyeshadows
- Colorful eye pencils
- False eyelashes
- Nail extensions and acrylic nails
- Nourishing skincare products and more
Kid’s Products
No matter whether you are going to invite a new member of your family or you want to gift something to a newborn and its mother, you have thousands of items if you are a regular follower of Instagram.
Top-selling kids’ items on Instagram include:
- Baby suits
- Bath toys
- Developmental and activity toys
- Bricks and Blocks
- Skincare items
- Sleep in cradle
- Strollers
- Nail trimmer and more
Trending Kitchen Items
The sales growth of trending kitchen products has been increasing rapidly. Companies focus more on video marketing by showing the product being used. While a static image cannot explain how it performs, a video explains it clearly. By posting attractive videos on Facebook and Instagram, companies easily capture and engage customers with the product.
Some top kitchen products promoted via Instagram are:
- Sweeping machine
- Reusable bags
- Cutleries
- Set of knives
- Kitchen racks and trays
- Rice cooker
- Coffee maker machines and more
These products are proven to trend on social media platforms with their high search values. If you have a business that you need to promote universally, you will have a better idea once you follow what category of items is more popular on Facebook and Instagram. Social media marketing is one of the craziest business strategies to go ahead with more audience, more sales, and more revenue while spending less money.