Do you know that your interest in social media and technology can bring you success in your career life? With digital marketing jobs, you can skyrocket your career. According to studies, digital marketing jobs are the most sought-after career choice in India and across the globe these days with the changing habits of consumers, economic growth, and the increasing use of the internet. The internet population has reached over 550 million. To reach targeted audiences fast, businesses depend on social media and other digital technologies. This is why digital marketing has become the most important marketing approach, businesses of all kinds are required to increase sales thus, revenue. So, many students, graduates, and young professionals want to invest their time and money to learn digital marketing skills and hands-on implementation. To cater to the increasing need for digital marketing courses, many companies, institutes, and universities have started various courses and training programs. These short-term job-oriented courses help you get an edge over your peers and offer you high-paying jobs available in the market. They equip you with the right skills and a whole lot more about the industry you are interested in.
Why You Take Job-Oriented Digital Marketing Courses
You might be surprised why you should take professional job-oriented courses. Here are some advantages of why you choose professional courses:
Get High-Paying Jobs
The market offers numerous high-paying jobs, and you need the right skills to acquire them. Every business is looking for efficient individuals for various technical roles. They look for talents that are not present in a conventional set of courses. Digital marketing short-term courses with a high salary can help you add financial independence quickly. Accepting a job-oriented course can help you learn the required skills.
Hands-On Knowledge
If you choose a reputable and trustworthy provider, you’ll get to test your knowledge of real-life projects as well. Evaluating your knowledge of practical projects will help you know where you stand and where you want to be. Professional job-oriented courses come with several projects where you can test your knowledge. The steady support from a guide also helps you in making fast development.
Unlock More Opportunities
When you learn the latest skills, you open up more opportunities for your job. You can come into sectors which you couldn’t think about applying for just a while ago. These short-term courses help you get the knowledge you need to enter new sectors. If you want to change careers or want to get into a flourishing industry, taking a digital marketing course would be very helpful. There are thousands of books and articles written also in this field to make people more aware and familiar with Internet marketing.
Based on demands over the last decade, here is a suggestion on some of the top institutes that you can choose from:
Digital Vidya
Digital Vidya was founded in 2009 and today it is one of the leading digital marketing training companies. It is the first to launch social media marketing courses in India. The institution trained more than 20,000 candidates from 10,000 organizations. It offers multiple training sessions for interested candidates. It has award-winning trainers and mentors to guide candidates online and offline. Digital Vidya also offers a certified digital marketing master (CDMM) course for freshers and people who want to change their careers.
Someone looking for a specialized course in a particular field has the following course programs:
- Facebook Marketing Certification Course
- SEO Certification Course
- SEM Certification Course
- Social Media Marketing Certification Course
- The Inbound Marketing Certification Course
- Email Marketing Certification Course
- Growth Hacking Certification Course
- Web Analytics Certification Course
- Mobile App Marketing Certification Course
NIIT
The National Institute of Information Technology is a well-known brand in the learning sector. NIIT is recognized as ‘India’s Most Trusted Training Brand’ and has been serving professionals for more than three decades. Candidates have a postgraduate degree in digital marketing and branding. It is a good course for freshers. The course duration is 6 months. Online and offline, both facilities are availed by students.
Specialized courses it offers:
- Email Marketing
- SEO and SEM Certification
- Social Media Marketing
Manipal Prolearn
Manipal Prolearn was founded in 2013 in Bangalore. It is a sister concern of Manipal Global Education Services. Manipal Global has been there for more than 60 years. They are recognized for educational and skill training programs for students and the corporate workforce. Online and classroom-based course programs are available here. Their online certification program spanning 100 hours of learning covers various aspects of digital marketing such as SEO, SEM, ORM, and Analytics.
Courses and certifications it offers:
- Digital Marketing
- Search Engine Optimization
- The Certificate Program in Digital Program Strategy
- Social Media Marketing
- Certificate in Affiliate Marketing
- Google Analytics and Tag Manager
- Mobile Marketing Certification and others
Simplilearn
Simplilearn is one of the top platforms for online training and professional certification programs. It has been serving since 2009. It is a San Francisco-based online education company with many qualified trainers and mentors. It offers more than 30 courses in digital marketing to provide hands-on experience in a range of digital marketing domains. These courses are intended to help working professionals and aspirants stay ahead of the digital curve with relevant skills. Their teaching comes in two packages, self-paced learning, and online Flexi-pass. The earlier one costs you Rs. 12,999 and the course duration is 6 months while the second one costs you Rs. 20,999 and provides added access to instructor-led sessions and job help.
They offer specific courses like:
- Digital Marketing Certified Associate Training (DMCA)
- Google Analytics
- Social Media Training and more
The All India Management Association (AIMA)
AIMA has created a top existence for professional management along with the partnership with Digital Vidya. This program has been taken with the support of the Government of India. It is beneficial for individuals who are willing to become entrepreneurs, especially for job seekers. They provide internship and placement help too. The mentors and teachers are industry experts and provide online and classroom training as well.
The postgraduate diploma in digital marketing course covers
- Email Marketing
- SEO/SEM
- Pay Per Click
- Affiliate Marketing
- Digital Display
- Mobile Marketing
- Online Video
- Social Media Analytics and more
upGrad
upGrad was founded in 2015 with a vision to help marketers understand the whole marketing aspect, as well as help students, unfold their potential by learning various skills in a competitive environment. It provides facilities, training, case studies, and a curriculum to help aspiring students, entrepreneurs, and sales professionals. The training methodology includes three sections, learning specific aspects of different marketing concepts, experiencing these concepts by listening to experts talk about their challenges, and using these concepts for real-life business needs. In its so-called short journey, it has trained more than 300 marketers and students.
The courses include:
- PG Certification in Digital Marketing and Communication Program
- Specialization in Social Media and Content Marketing
- Marketing Analytics
- Marketing Communication and more
Also, Read
Top 10 Digital Marketing Experts in India You Should Be Follow
Conclusion
Maximum knowledge can only be extracted from hands-on, on-the-job experience. Therefore, the accomplishment of these courses depends on the excellence of digital professionals, the industry, and how well they execute the obtained knowledge and skillsets. There are various YouTube channels, digital marketing blogs, articles, books, and real-time case studies online to guide individuals who want to acquire knowledge on their own. Students can also join significant LinkedIn groups to participate in debates and discussions and connect with industry experts to emphasize digital marketing learning.
