Influencer marketing has become the hottest trend to connect brands with their target audience. It is because people trust influencers over advertising and celebrity endorsements. As numerous brands target the same audience, sometimes it becomes more challenging to reach a particular group of audiences effectively than others. It takes hard work and advanced strategies to create, launch, monitor, and optimize a campaign for the best result. Many brands and vendors use influencer marketing platforms and implementations to strengthen their campaigns. If you want to stay a few steps ahead of your competitors, you should leverage the benefits of the influencer marketing approach.
Benefits Of Using Influencer Marketing Platforms
Influencer marketing platforms are designed to assist brands in executing and managing campaigns better. These platforms provide marketers with a range of activities, from influencer discovery to tracking the growth of a campaign.
- The most important benefit of using influencer marketing platforms is that they help you save time and minimize your effort. You don’t need to spend much time on social media in search of influencers. But, the platforms will provide you with a list of influencers and their information.
- Influencer marketing platforms allow brands to identify and work with hundreds of renowned celebrity influencers, from VIPs to micro-influencers, easily and quickly.
- They are more than just communicators. Top influencer marketing platforms allow brands to get an integrated view of influencers.
- After finishing campaigns, influencer marketing platforms will provide all the essential success methods based on reach and so on.
- They also look after the official contractual sides of things and ensure high-quality content from them.
Top Influencer Marketing Platforms in India
Are you ready to take your marketing strategy to the next level? Check out the following platforms to discover the best support from influencers with all marketing aspects. Choose the most suitable one for you:
1: InfluGlue
It is a leading Kolkata-based influencer marketing platform with multiple dynamic services including brand activation, brand promotion, content outreach, product reviews, and social media marketing. It offers a plethora of categories to choose from. To boost your social presence and reach more and more audiences every day, it is the one-stop destination for brands, media partners, and famous personalities. Monetize your social presence and earn real money by promoting your brand through exciting campaigns with InfluGlue. Get connected with high-profile influencers and reach hundreds and thousands of audiences in hours.
2: AspireIQ
This is the most renowned platform that tracks over 500,000 influencers on its database. To understand demographics, content quality, and audience, it uses machine learning. AspireIQ has access to over 150,000 influencers across major social media platforms. This makes it an excellent fit for agencies, or brands that create their marketing campaigns in-house. Influencers can make their profiles on the platform to display their work for potential brand partnerships.
3: Upfluence
With an emphasis on bloggers, Upfluence changes the approach companies can use to plan, create, and deliver on their content marketing strategies. It is a self-serve platform. It is highly affordable for small and medium-sized businesses, although companies like Microsoft and PayPal also use the platform effectively. Its database spreads across Facebook, Twitter, Instagram, YouTube, and Pinterest. By searching the database, businesses can find influencers who match their precise requirements.
4: HYPR
HYPR has a huge database of 10 million influencers, along with large demographic data about each influencer’s following. Users can search for influencers by name or by audience demographics. For any type of campaign, marketers can find famous social influencers.
5: NeoReach
NeoReach is a community influencer marketing platform that connects brands with top social media influencers for improved reach and influence. This is a place of many eminent social media users and celebrities who help brands and marketers endorse and share their content and campaigns with an accurate audience on social networking sites. For better response, marketers prefer to choose this platform.
6: Traackr
Traackr platform offers the competence to focus on the result of how a viewer responds to the influencer’s content. This allows brands to target the most excellent creator without any risk. You can use it to range your influencer marketing campaigns with authoritative analytics, valuable data-driven insights, and steady monitoring.
7: CreatorIQ
CreatorIQ influences the foremost companies in influencer marketing. It offers end-to-end support with influencer discovery, campaign management, CRM, measurement, and reporting. It is complete with its ability and scope. It uses artificial intelligence that looks at all the separate parts of any given piece of content—the picture itself, the place, mentions, and even emojis—and makes rational inferences. The influencers that it highlights are extremely relevant. It has worked with many recognizable clients, including National Geographic, Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.
8: Klear
Klear is a community platform With 500 million influencer profiles in over 60,000 categories, there is a bridge between an influencer and an organization. It tracks influencers around the planet and on platforms such as Instagram. Visit Britain and Nike are two popular brands, the platform is working with. It allows enterprises to create and supervise useful social media campaigns with famous influencers in their sectors. It also provides a comprehensive analysis of influence marketing to allow brands to determine the effectiveness of their campaigns.
9: Activate
Activate platform connects brands with the largest influencer network in the world. It is an uninterrupted influencer marketing platform with the support of influencer discovery, program workflow, measurement, and analytics. Using advanced technologies, helps brands and influencers find each other. It is the most suitable platform for enterprises to find and work with the right partner.
10: Brandbassador
This is an outstanding influencer marketing platform with huge scopes and opportunities to boost sales using influencers. Brandbassador was established in 2016 and was an internal platform before. Now the company has partnered with some of the giant companies like Huel, Fabletics, MVMT, Desenio, SHEIN, and more.
11: Peg
Peg is one of the top influencer marketing software platforms for performance-driven brands. You can search for ultra-niche influencers on YouTube and Instagram across every category. It works based on audience demographics, brand affinity, and engagement rates. Over 1,700 companies in 169 different countries have benefited from this platform. It allows brands to make an advanced search for relevant influencers while also ensuring brand safety. It has many clients, including Google, Coca-Cola, Universal, Uber, and Nestle.
12: Tidal Labs
It helps you build, manage, and scale your influencer campaigns by automating your influencer workflow. It connects brands with parenting, fashion, beauty, home design, and foodie influencers. Find out and recruit the right influencers for your brand through AI-powered influencer discovery. It can run smooth campaigns using automation. It can review, edit, rate, and amplify your influencer content with ease. Build strong influencer relationships and expand your business easily with Tidal Labs
Also, Read
Top 10 Most Influential Celebrities in India
Conclusion
Influencer marketing brings incredible benefits for startup brands or those who have been struggling to gain a reputation in social media marketing. From large entrepreneurs to small business owners, influencer marketing gives a clear understanding of how one can reach his/her business goals. Choose the right influencer marketing platform, implement your first campaign, and experience outstanding results for your business.
