SEO stands for Search Engine Optimisation, which allows you to drive organic growth to your website. It helps your website rank higher in Google search results or locations. Improve ranks, attract more website visitors, and expand their online presence with good SEO.
You may quickly rank your WordPress website—their step-by-step approach for optimizing your WordPress site.
Importance of SEO
SEO helps you rank on Google Sites organically, increase website traffic, and attract more visitors. In SEO we need to focus on three elements. There are three types of SEO: on-page, off-page, and technical. This allows you to create a well-optimized website. It also aids in the improvement of user experience and the generation of increasingly more outcomes.
1. Setting Up WordPress for SEO
Install all the necessary plugins:
With the help of necessary plugins, you can do optimization. There are some popular SEO plugins you can add to your WordPress website.
- Yoast SEO: It will improve readability and help with on-page SEO work, redirection, and also page appearance on social media.
- Rank Math: Used for keyword research and rich snippet support, and it also helps you get XML sitemap generation, it also helps you to integrate Google Analytics and Google Search Console.
- All-in-One SEO Pack: This tool can assist with website analysis, local SEO, sitemap creation, and keyword ranking tracking.
Hostinger Providers Suggestions:
- Siteground: Siteground is a website hosting company. It will provide Web Hostinger Server Software, constant uptime, 24/7 monitoring, and resource demands.
- Bluehost: Bluehost is mainly used by beginners, bloggers, and small businesses.
- Kinsta: Kinsta is the fastest website hostinger. It is fast and secure all the time. It will also help the agencies.
2. Use an SEO-Friendly Theme
Choose a lightweight and suitable theme for your website accordingly.
- Astra: Astra will provide SEO-friendly WordPress, fast loading speed, and a lightweight design.
- GeneratePress: It will provide a minimalist theme. It will also provide a highly performant SEO theme.
- OceanWP: OceanWP makes the website but, at the same time, it will keep SEO in mind. It will provide clean code with a fast loading speed.
3. Do Keyword Research
Find niche keywords with the help of the following tools:
- Google Keyword Planner: It’s a popular keyword research tool. With the help of it, we get to know the competition, search volume, and search intent for each niche keyword. Also, it suggests keyword ideas for the relevancy of that niche keyword.
- SEMrush: With the help of keyword research, it will give additional information about the website loading speed, issues, and also many more things related to the website.
- Ahrefs: We can use a free version of it and it will also show the number of backlinks profiles referring to the domain. Also, it will help us to do competitor analysis.
Focused on long-tail keywords with a high search volume and low competition, with the help of this we can easily rank on SERP (Search Engine Result Page).
Also, Read
How to Find Trending Keywords for SEO
Tips to where you can put the keywords
Make sure you can add primary keywords in titles, descriptions, H1 tags, and alt text. Also, make sure to add those keywords 1 to 2% in the whole blog or articles.
Use a secondary keyword at least once in the whole content for better results.
Optimize Content
1: Titles:
- Include the primary keyword in the blog.
- The title should be 60 characters.
- Make the boost click to the blogs.
- Put internal and external links to the content.
- Ensure that the major keyword appears 2% of the time throughout the article.
2: Description:
- The meta description limit should be 150-160 characters.
- Summarise the content
- Make sure in that description part we have to add a primary keyword.
3: Work on Headings:
- Make sure there is only one H1 tag in the whole content.
- Structure the keyword content with H1, H2, and H3 accordingly, and so on.
- Use keywords in headings accordingly.
4: Improve Readability:
- Write a sentence in short, simple, easy-to-read language.
- Make sure the content is free of plagiarism.
- Use bullet points so people can also love to read.
- Avoid complex words; use simple words so people can normally read them, and they can easily understand the meaning of it.
5: Image Optimization:
- The image size should not be too large; this will impair the page speed of the website.
- Use tools like TinyPNG to reduce the size of images.
- Describe the image accordingly.
- Include relevant alt text for the particular images.
- Add related keywords to the image.
6: Technical SEO:
- Improve Site Speed: Google Page Speed Insights makes it simple to see how fast a website is.
- Mobile Optimization: Google’s Mobile-Friendly Test was applied to The website’s responsiveness can be evaluated. Optimise components and how they appear on mobile devices.
- Create a Sitemap & Robots.txt: Submit the sitemap to Google Search Console and also add the XML sitemap. Allow Google to crawl the important pages. And also disallow duplicate and irrelevant pages.
Also, Read
How to Conduct an SEO Competitor Analysis
Conclusion
Optimisation SEO is a long-term effort. With the help of these procedures, you may easily work on websites, rank criteria, and increase traffic. Begin working today. Build an SEO roadmap based on OT and monitor the website’s rating.