Do you feel Google surrounds you all day? Most people cannot imagine starting a day without the help of this universal search engine in this data-driven world. For any inquiry, Google provides a fast reply. Over one billion people use this search engine every month. Using a Smartphone or computer, you can gather information delivered by search engines whether it is the massive Google, Bing or Yahoo used less by users. People have this level of belief in search engines. So, search engine optimization has been the most significant part of digital marketing. If you have an online business, you need to invest in SEO. Different studies show that businesses and brands spend a remarkable amount of money on SEO purposes. With the continuous and increasing investment in SEO work, this field has affluent opportunities in the coming years. Brands and agencies have great demands for SEO professionals with enormous skills. Different institutions arrange SEO training programs for recent graduates or individuals from any academic background to learn SEO skills. If you are interested in making your career in the marketing field, enhance your skills SEO field by choosing a complete SEO teaching program.
Any interview feels terrifying. Candidates are asked different questions regarding SEO and related topics in an interview.
Here is a list of 15 top SEO interview questions you can make you prepared for a grand achievement:
These are a few SEO interview questions the interviewer may ask you in an interview. To become a professional SEO expert, you need to enhance your knowledge and expertise in this field. Once you join a course, you will get the right guidelines about how to become a professional in the digital marketing field. Hope this blog prepares you enough for SEO interviews.
1: What is digital marketing?
Digital marketing is a type of advertisement that uses digital platforms to reach a brand to the maximum number of people, called the target audience in a fast and classy manner. SEO, SMM, Content Marketing, and Email Marketing are some of the major factors in digital marketing. Irrespective of size and type, almost every brand has chosen this marketing approach to reach the top of their success. In this digital world, no marketing approach can bring the maximum result except digital marketing.
2: What is SEO?
SEO is the abbreviation of search engine optimization. There is a plethora of techniques to give a brand a higher rank in search engines. With optimal SEO skills, your brand occupies the top position in search engines. When anyone searches with a particular keyword relevant to your product, search engines show you at the top position and it increases your value among users across the globe.
3: What are the various hats in SEO?
In the world of search engine optimization, there are several SEO techniques. Some follow Google algorithms and guidelines. Hence, these are legitimate tricks for website optimization.
- White Hat SEO is a way that uses ethical methods to rank a website.
- On the other hand, Black Hat SEO is a procedure to give a website a top rank quickly using unethical means. If Google identifies those unlawful activities, the website may get punished or Google may ban the website permanently.
- Grey Hat SEO technique is a combination of White Hat and Black Hat SEO to provide the website with a top rank in search engines. There are fewer risks of being punished in this type than Black Hat SEO.
4: What Are Backlinks?
In SEO, backlinks are very important to affect search engine ranking. Backlinks are inbound links that connect two websites. The more your website has backlinks, your website gets higher your ranking in SERP. It shows that your content is relevant and worth sharing to queries in Search Engines. Content quality, relevance, and domain authority are important factors in getting more backlinks.
5. What are the most important tools for SEO?
Many important tools make SEO effective and highly functional. Some important tools include:
- KWFinder – keyword tool
- Google Analytics
- Google Search Console
- UberSuggest
- SEOQuake Browser Extension
- Keywords Everywhere
- Ahrefs SEO Keyword Tool
- Yoast SEO
- Moz Pro
- SimilarWeb
- Woorank
- JSON-LD Schema Generator
- SEMRush
- Bing Webmaster tools
- Serpstat
6. How to do keyword research?
With high search volume and less competitive keywords, a business can get maximum search queries. It needs extensive research to know what phrase or phrases a customer can use to search for a product or service like yours. What kind of business do you have and what do your competitors use, these are very vital questions in keyword researching. SEO experts use Google Keyword Planner, or Keywords to recognize the keywords with a top search value.
7: What are the OG tags?
Open Graph Meta Tags are pieces of code to control the display of URLs when shared on social media. You can write a conventional title, description, and images for the post when it is shared on Facebook using OG tags. Other social media sites such as LinkedIn and Twitter use the OG protocol.
8: What is a featured snippet?
Featured Snippets are the text, that appeared in the upper part of Google’s search results to deliver a quick answer to the searcher’s query. Sometimes images appeared with the text. Search engines use structured data to identify the content and deliver it as a featured snippet.
9: What is robots.txt?
The robots.txt file or robots exclusion protocol is a content file that tells search engines about which pages on a website to crawl and which are not. It is immensely important in SEO. Otherwise, a duplicate web page or the less important page will be crawled and indexed, which is harmful to the website. Therefore, every website should have a robots.txt file.
10: What is Google Search Console?
Google Search Console is a mechanism offered by Google to help webmasters evaluate their website’s traffic, performance, and more to solve issues and help your website shine in Google search results. Digital marketers extensively use this free tool to optimize a website.
11: What is Google My Business?
Google My Business is an easy-to-use and free listing tool by Google to manage the online presence of an organization and business across Google search and maps. It tells everything about a business including name, address, contact details, services, and much more to help customers find your details. For enhancing the visibility of a business and increasing search engine ranking, Google My Business is an immensely useful tool.
12: What is GTM?
GTM is an abbreviation for Google Tag Manager. It is a free tool by Google to allow you to manage and organize multiple quickly and easily. A business can track many things like PDF downloads, link clicks, exit link clicks, and more using Google Tag Manager. This tool has become very effective when you have many tags to manage in one place.
13: What are the best blogs to stay updated about different trends in SEO?
- Search Engine Land
- Marketing land
- Moz
- Neil Patel blogs
- Ahrefs
- Search Engine Journal
- Yoast
14: What is schema markup?
Schema markup is a planned data vocabulary to help a search engine better understand the content and info on your website for improved results. It creates wealthy snippets to be visible in search results. Schema markup is a much-discussed topic in SEO.
15: Name a few SEO Audit tools
- SEMRush
- Moz Crawl Test
- GrowthBar
- Woorank
- Ahrefs
- Sitechecker
- SEOptimer
- MySiteAuditor
- FirstSiteGuide Lookup Tool
- Majestic
- Netpeak Spider
- GTMetrix
- Google Search Console
These are a few SEO interview questions the interviewer may ask you in an interview. To become a professional SEO expert, you need to enhance your knowledge and expertise in this field. Once you join a digital marketing course, you will get the right guidelines about how to become a professional in the digital marketing field. I hope this blog prepares you enough for SEO interviews.
