After Facebook and Twitter, Instagram is one of the most popular social media platforms in India. Since 2018, it has been more popular among male users than females. And the ratio was over 70% of total users. In 2020, the proportion of female users was more than 25% across India. Among the leading social media platforms, Instagram ranks fourth on the list. Since the end of 2019, it has started dominating Indian markets and businesses remarkably.
With over 200 million followers, Cristiano Ronaldo is the leading influencer on Instagram. Most of the top Instagram influencers in India are athletes, movie stars, and politicians. In India, influencer marketing has become one of the most vital promotional strategies. Businesses of any kind, from personal care, cosmetics, and food to entertainment, spend on influencer marketing because of its fast and effective results. Even businesses with a tight budget can hire celebrity influencers rather than make TV ads with them.
Over 28 million businesses are on Instagram. Every day this number is increasing remarkably. When the government banned TikTok, everyone was afraid of the end of this marketing strategy. But after a couple of weeks, new apps came into the market with new thoughts and ideas to continue the benefits and facilities offered by influencer marketing. People have a great attraction to some apps, such as Roposo and Mitron. Indian people have understood the power of influencers to make a huge number of followers.
Who are celebrity influencers?
People love to see their favourite celebrities and their lifestyles. They are no longer restricted to traditional TV advertisements, print magazines, and others. But celebrities are now connected with millions of followers on social media in this digital era. From early morning coffee to late-night celebrations, from their pets to new party dresses, from pouting pictures to passionate group pictures, celebrities post everything on social media platforms, especially on Instagram.
Celebrities have tremendous influence over consumers. Most of them are from sports, music, TV, film, or political backgrounds. They have a vast follower base. Individuals with more than 100k followers can call a celebrity influencer. Brands want to connect with these celebrities to increase brand awareness and boost brand promotion. To win the trust of consumers and influence their buying decisions, celebrity influencers have a tremendous impact these days.
You will find many celebrity influencers on Instagram sharing their stories every day. People feel interested in knowing their lifestyles, what they like, wear, eat, and more.
Here is a list of top celebrity influencers in India:
1: Bhuvan Bam (bhuvan.bam22)
Bhuban is an Indian singer, songwriter, comedian, writer, and YouTube personality from Delhi. The craze of this influencer has been increasing daily. He has immense popularity not only in India but across the planet. Irrespective of females and males, people love to go with his trends. Millions of people view his page every day. He is the brand ambassador of brands like Beardo.
2: Jannat Zubair Rahmani (jannatzubair29)
Jannat Zubair is a television actress and a top influencer in India with a huge follower base. She has done many TV series and appeared in movies as well. Her average engagement rate exceeds 1 million for every post. Top brands like Huawei and OnePlus have collaborated with her. She has a YouTube channel called ‘Full Styling.’.
3: Dolly Singh (dollysingh)
Dolly is popular for her funny and comedic videos. She is from the small town of Nainital and became popular on the internet overnight with the success of South Delhi Woman, the famous show with Kusha Kapila. She is a graduate of Political Science, but her interests in clothes and fashion make her a top Indian influencer in India. She worked with top cosmetic brands like Olay and Nykaa.
4: Kritika Khurana (thatbohogirl)
Kritika Khurana is the most popular internet sensation with her quirky fashion statements. Her mix-and-match outfits with heavy silver jewellery have made her a celebrity overnight. That Boho Girl and lifestyle blogs soon make her one of the top Instagram influencers in India. She has over 800,000 followers on her Instagram account. She shares her fashion photographs with her fans and also posts travel adventure stories regularly. Many youngsters adopt her style statements influenced by her.
5: Kusha Kapila (kushakapila)
If there is someone who can connect with the mass audience with her videos and posts, that is Kusha Kapila. Her content is on different subjects like fashion, humour, culture, beauty care, social issues, and more. She started her career as a fashion writer and soon made her engagement high with audiences. It is because of her truthfulness. Her content hits the right chord in the audience. She is associated with industries like fashion, cosmetics, and tech.
6: Awez Darbar (awez_darbar)
Awez Darbar is an outstanding dancer. He came from a religious, middle-class Muslim family. The graph of his fame rises high, showing off his outstanding dancing and acting skills. He makes entertaining videos, and he is a popular face in web series. He is a famous TikToker and YouTuber who has made many short films, albums, and shows. He has huge fan followers and he is a top influencer on Instagram.
7: Ranveer Allahbadia (beer biceps)
Youngsters who are passionate about fitness must follow their blogs and content. Ranveer Allahbadia is a crazy Instagram influencer. He posts on various topics, especially fitness and health. He is a gym enthusiast and motivational speaker and influences people with his posts and videos. He has collaborated with many brands and you can see him with other celebrities as well.
8: Gaurav Taneja (tanjea.gaurav)
If there is someone who has stolen the hearts of youngsters with his fitness and attraction, that is Gaurav Taneja. He has gained unparalleled popularity. Young generation people follow him meticulously for their fitness needs. He provides accurate content on fitness and life.
9: Sejal Kumar (sejalkumar.1195)
Sejal Kumar is famous for her fashionable look. She has immense popularity among the middle-class audience on Instagram. She connects her audience with attractive posts regularly. She has brought a special trend on how to use the same clothing differently to bring variety in fashion. She has thousands of followers who crazily trust her content.
10: Karan Dua (dilsefoodie)
If you are a foodie, you will love his content, surely. He likes to try new recipes that are not so-called popular. And then he makes them popular by posting content on his page. He works with top hotels and restaurants in India. His followers believe his reviews as he connects them emotionally and truthfully. Karan Dua is a very popular food blogger and Instagram influencer in India.
Also, Read
What Will Be The Future Of Influencer Marketing
Conclusion
These are the top 10 celebrity influencers in India. Thousands of other influencers have been working in the digital media field. Their primary interest is to create a strong follower base on social media platforms. Brands prefer and involve them in their promotion according to their number of followers and engagement rate.