Facebook, YouTube, Instagram, Twitter, and more are some popular social media platforms that perform the sharing of information, the exchange of ideas, and content creation in real-time. Social media has brought people closer to each other than ever. More and more industries are using these platforms today to promote their businesses and brands and reach a larger online audience. Over 25 million industries pick top-level influencers for their Instagram websites and make partnerships to create a brand image. Those days are gone when Bollywood celebrities got the job done by being the best influencer in India. Social media influencers produce more relevant content and they are a primary source of information and entertainment, leaving the conventional media behind.
Who Are Influencers?
Influencers are personalities with a lucrative social media presence and huge followers in a particular niche. They have unique content-creation ideas. They have the knowledge, know-how, and friendliness to engage with others and build a commendable relationship with them. People trust them and follow their advice and recommendations for selecting any product or brand. They are categorized into different categories based on the number of followers and engagement rate.
The Trend Of Hiring Influencers For Brand Promotion
Brands and businesses leverage the potential of top influencers to reach their target audience. They play a vital role in changing the buying decisions of consumers. You will follow the recommendation of a top influencer when you want to buy a hair care product. Influencer marketing is an economical and highly effective marketing trend these days.
Instagram Influencer Marketing
Instagram is considered the most powerful social media platform, with over one billion active users. 70% of marketers use this platform to promote their brands. Instagram marketing connects brands with relevant influencers to execute a flourishing brand marketing strategy. Brands look for social media influencers of their niche for promotions and to connect with the influencer’s audience to grow further.
List Of Top 10 Instagram Influencers In India:
1: Name: Avneet Kaur
Insta ID: avneetkaur_13
Followers: 8.4M
Category: Actor & Lifestyle
Avneet started her career with the famous stage show Dance India Dance Li’l Masters on Zee TV. She took part in many dance reality shows, popular TV serials, comedy shows, and many more television programs. She actively takes part in web series, films, and musical albums.
2: Name: Dolly Singh
Insta ID: dollysingh
Followers: 507K
Category: Content Creator
Dolly started her career as a fashion blogger. Now she is an iDiva content writer. She came from the small town of Nainital and is a graduate of political science. She is popular for her comic videos. She has become famous with the success of “South Delhi Woman,” along with Kusha Kapila, a popular internet sensation in India.
3: Name: Riaz Aly
Insta ID: Riyaz.14
Followers: 5.7M
Category: Content Creator
This charming young chap is 16 years old. He is an actor. At this age, he has gained enormous popularity on social media. Riaz was born in Bhutan. His lip-sync videos are popular among today’s youngsters. Everybody loves his chocolate boy image. His amazing video ideas have made him a celebrity within a few years. He is one of the most renowned Instagram influencers in India.
4: Ankita Sinha
Insta ID: ankionthemove
Followers: 1.9k
Category: travel vlogger
Ankita is an established travel vlogger in India. She loves to explore places around the world. After spending 5 years in the corporate world as a software engineer, she is now a permanent travel blogger. She is nomadic and already she has travelled to eighteen-plus countries all over the planet. She worked in association with several international tourism boards. People admired her published travel stories. She is currently working in association with local US-based tourism boards, and travel, fashion and PR firms. She has worked in collaboration with international fashion brands like Tanishq, Influenster USA, Splash, Myntra, etc.
5: Name: Kusha Kapila
Insta ID: Kushakapila
Followers: 755K
Category: Content Creator
Kusha Kapila is a famous influencer in India with a huge fan-followers rate. She has posted over 1290 posts on topics like fashion, culture, entertainment, skincare, humour, and videos on socially important topics. Every post says something special about the topic. She started her career as a fashion writer and got popular overnight with videos from iDiva’s South Delhi Women.
6: Name: Aashna Shroff
Insta ID: aashnashroff
Followers: 799K
Category: Fashion
Ashna Shroff is a fashion influencer from Mumbai, Maharashtra. She is a popular brand icon of brands like NYKAA and Maybelline. The 26-year-old influencer started her journey by launching an online store named ‘The Snob Store’. ‘The Snob Journal’ is her fashion blog, where you get the trendiest fashion statements and ideas to dress you distinctively.
7: Name: Awez Darbar
Insta ID: awez_darbar
Followers: 4M
Category: Content Creator
Awez Darbar makes entertaining videos and web series for his fans. He lives in Mumbai and has come from a very conservative middle-class Muslim family. His outstanding skills in acting and dancing helped him reach the top of success instantly. He created videos on YouTube, TikTok, music.ly, etc. Awez and the most popular Tiktoker, Nagma Mirajkar, work together on music albums and short sketch films.
8: Name: Manav Chhabra
ID: Mr Mnv
Followers: 1.2MInsta
Category: Content Creator
Manav Chhabra entered Instagram at a very young age. He is from Punjab and is an excellent dancer. Manav makes music videos and posts on different social channels. His first video was Musical, and now he posts mostly Bhangra and dance videos. Fans like his cute and mesmerizing images. He worked with many celebrities like Sunny Leone, Deepika Padukone, and Neha Kakkar. His non-filter videos have gained immense popularity on social media.
9: Name: Siddharth Nigam
Insta ID: thesiddharthnigam
Followers: 3.4M
Category: Actor & Lifestyle
Siddharth Nigam is an Indian television actor who has acted in movies like Dhoom 3. He is 18 years old and has a very imposing personality. This admired gymnast is awarded the gold medal at the national level of gymnastics. At this young age, he has an extended follower list.
10: Name: Aashika Bhatia
Insta ID: _aashikabhatia_
Followers: 4.2M
Category: Content Creator
Aashika Bhatia is one of the top influencers in India. She is an actress and dancer and played significant roles in television series. Aashika is from Surat and started her career as a child artist. Now she is a top influencer, working in banner movies and television. Her interesting posts say something unique about life.
Also, Read
Top 10 Most Influential Celebrities in India
Conclusion
You have a lot of information when you look for top influencers in India. Many of them will show their interest in working for your brand. When you choose an influencer, you must consider his/her working area, skills, engagement rate, and number of followers. You should know your industry, the influencer marketing strategy, and your marketing goal before you engage one for your brand’s promotion.
