SEO or Search Engine Optimization, is a series of tasks that help a website have a higher rank in search engines like Google. SEO professionals admit that this is a time-consuming and laborious job. To execute SEO tasks in a fast and simpler way, some tools have been designed. In every step of SEO optimization, these tools are highly appreciated. They make a great contribution to each stage of SEO. Starting from keyword research to analyzing the SEO campaign results, these tools undoubtedly serve a lot. And the best part is that these tools are free. In all cases, free is overwhelming, especially, when it brings more traffic, funds, rank, sales, reputation, reach, etc. Nowadays, there are hundreds of free tools out there to make SEO jobs easily and perfectly. But some of them are just junk. So, as an expert, you need to select some of the best tools that guide and help you towards a successful SEO campaign.
Here are some of the top free SEO tools; professionals want to pick up for analyzing and optimizing a website:
1: Google Analytics / Google Webmaster Tool
Google Analytics is like oxygen to a digital marketer. Without it, SEO has no life. Google Webmaster Tool and Google Analytics unite to serve the basics of SEO marketing. There is no other source that can provide more detailed and correct information than Google Analytics. To collect important data such as site visitors, traffic behaviour, conversions, landing pages, and more, this free tool is obvious to every marketer. On the other hand, Google Webmaster has the power to provide data clearly and more straightforwardly. It provides data that Google sees on your website, including crawling speed, rate, and highest page rank.
2: Google AdWords Keyword Tool
The very first step in any SEO movement is recognizing the right keywords or keyphrases, businesses want to use. It is a very crucial task for an expert. The Google AdWords Keyword Tool is a widely used and much-admired free tool for keyword research. It will let the digital marketer know which keywords to aim for, the authentication and competition for those keywords, and will also recommend suggestions on trendy phrases you might not have even thought of. There are also paid keyword research tools available in the field, like Keyword Discovery and Word Tracker.
3: Woorank’s SEO & Website Analysis Tool (woorank.com)
Analyze any website and generate reports within minutes with this extraordinary free analysis tool. This tool is extremely user-friendly and shows the overall SEO score of a website within seconds. Most of the tools analyze the problems but, this one gives guidelines about how to improve on-page and off-page ranking.
4: XML Sitemap Generator (XML-sitemaps.com)
If you set a formatted XML file with a site map on the network server, you allow Search Engine crawlers (Google) to learn what pages are present on your website and which ones have been modified. Every time you attach new content to your site, you will perceptibly want to ensure that Google knows about it. Sitemaps help search engine spiders crawl to your site and comprehend what it’s about. The XML sitemap Generator creates a sitemap easily handled by search engines.
5: Backlinks Watch (backlinkwatch.com)
SEO revolves around backlinking. This implementation gives marketers an obvious count and examination of a website’s backlinks, including the pages they are on, anchor text, and the sum of backlinks on those meticulous pages. This highly functional tool lets you know who’s involved in your content and track the accomplishment of your link-building drive. Another useful backlink hunter is Majestic-SEO (majesticseo.com)
6: SEO Book’s Rank Checker (seobook.com)
To make sure whether your optimization operation is driving hot or cold, you need a good-quality rank-checking tool to compute the rise and fall of your website’s rankings. SEO Book’s Rank Checker can be an immense help in that case. This Firefox plug-in lets you run checks on rankings in major search engines like Google, Yahoo, and Bing and easily export the accumulated data. All you need to do is type your website’s URL and keywords that you want to check your positions for. In a few seconds, SEO Book’s Rank Checker provides you with the outcome of your rankings. It is fast, user-friendly, and free.
7: Hubspot’s Website Grader (website.grader.com)
This free SEO tool can complete a fitness check on your website before awarding it a mark and offering guidance on how it could be better. Some interesting features of this tool are blog analysis, index pages analysis, domain info, metadata, inbound links, social media grader, last crawl date, etc. You can find out how efficiently your site is narrated (language) and how frequently it has been recorded on Digg or Delicious. Also, you can include a website grader widget for displaying a symbol featuring your search marketing excellence score.
8: SpyFu (spyfu.com)
SpyFu is an amazing, SEO-free tool. You can enter a keyword or domain name into its search box to start the procedure. Later, you are offered results to help you determine if a definite keyword is a suitable alternative for your marketing campaigns or if there are other keyword possibilities. From domain searches, you can see your rivals and the details of their natural or paid search campaigns. There is a paid version of spyfu.com also that offers more features. But, the free one has quite a few features.
9: Compete (compete.com)
It provides a huge collection of systematic data to search for. This online tool is for monitoring and examination of online rivalry and provides two categories of services: free site analytics and subscription-based paid search analytics that let you take advantage of some extra attributes. It is an SEO tool that lets you observe traffic and engagement for a particular website and find positions for affiliate and link-building purposes. It is also a powerful keyword analyzer. Some other characteristics to talk about are subdomain examination, export to CSV, classification, etc.
10: SEO PowerSuite (seopowersuite.com)
SEO PowerSuite is an all-purpose SEO toolkit that helps a digital marketing expert cover all aspects of website optimization. It contains four SEO tools that fix all SEO tasks. WebSite Auditor, SEO SpyGlass, Rank Tracker, and LinkAssistant are the powerhouses for executing website optimization strategies.
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Conclusion
There are hundreds and thousands of other free tools in the field of SEO. However, the above-mentioned tools are tested and proven by experts to serve fast and simple optimization techniques. Hence, you can say these 10 feature-rich free SEO tools are the main aspects of website optimization. If you are a sincere SEO consultant, you never ignore to choose tools that effectively run the website optimization campaign at minimum cost and effort.