Business owners rarely have a chance of keeping up with the latest digital marketing trends and executing digital marketing campaigns. They may not have the required skills or experience to handle such parts of the business. Therefore, with increased rivals and competition, businesses should enhance their marketing game. Along with digital marketing consultants, modern companies need digital marketing executives to execute the latest digital marketing trends and campaigns.
Who is a digital marketing executive?
A digital marketing executive is typically a junior position in a digital marketing team. He/she promotes the products and services of the company on social media and other platforms with the help of various digital marketing tools and techniques. They are also required to carry out several digital marketing campaigns smoothly.
Digital marketing executives need to have analytical, administrative, and creative skills like planning content structure, understanding the consumers’ response, implementing digital marketing campaigns, and connecting with potential heads. Organizations mainly hire freshers with knowledge of different digital marketing tools like MailChimp, Buffer, HubSpot, Slack, etc. for this position because young minds are creative.
9 roles and responsibilities of a digital marketing executive
1: Managing website and social media platforms:
A digital marketing executive’s key task is managing social media handles and the company’s website. They chalk out a content publishing list and post it on social media platforms accordingly. They focus on consumer response, enhancing the customer experience, and amplifying brand identity on social media pages. A digital marketing executive also ensures the flawless operation of the business’s website and ties up with the IT team to detect technical glitches in social media platforms and websites.
2: Implementing campaigns:
Digital marketing consultants are restricted to planning, suggesting ideas for enhancing the company’s identity on social media, and brainstorming campaigns, not executing them. Therefore, a digital marketing executive is crucial for optimizing and executing such campaigns. They communicate with marketing heads, sort out campaigning goals, and make sure they are implemented smoothly. A digital marketing executive mostly supervises campaigns single-handedly.
3: Reaching out to customers:
A digital marketing executive works as a medium between the company and its target consumers. They communicate with the audience and customer leads and intensify the customer experience. It is the core responsibility of the executives to analyze customer problems and queries and respond to them promptly. This creates good customer bonding and satisfaction. They ask for consumer feedback to analyze the areas that the company needs to work on.
4: Help in planning:
One of the most important tasks of a digital marketing executive is helping or assisting the digital marketing manager or consultant to plan various marketing trends like content marketing, SEO, SEM, social media marketing, and more. Hence, mainly freshers work as digital marketing executives, and their key role is to provide suggestions and assist their seniors. However, in small organizations with a compact marketing team, marketing executives often create campaigns and supervise them. They collect data, go through competitor websites, and perform introductory research.
5: Adapting to the latest digital marketing trends:
Though it is not necessarily important, marketing executives constantly learn about the changing trends in the marketing field. This helps them create and enhance upcoming marketing strategies, which results in better planning and execution of digital marketing campaigns. Eventually, this facilitates boosting revenue and sales.
6: Coordinating with the marketing team:
Digital marketing executives tie up with the sales and marketing teams of a business and keep them informed about the campaign’s progress. They interact with consumers, gather customer feedback, and share it with both teams. These help the team understand customer responses to the products and services and do better when creating strategies accordingly.
7: Editing photos and videos:
A marketing executive handles social media platforms and supervises campaigns. They must have the capacity for basic editing and infographics, as the engagement rate is better with these. A digital marketing executive must also have video editing and minimal graphic design skills.
8: Focusing on lead generation and conversion:
A digital marketing executive also plays the role of a business development manager. One of the most vital objectives of a digital marketing campaign is to gather leads and convert them into customers. A digital marketing executive finds workable leads through social media platforms and turns them into customers using productive inducement strategies.
9: Analyzing consumer responses to marketing campaigns:
Analyzing consumer data is a requisite aspect of a digital marketing executive’s job. It helps the teams understand the target consumer’s preferences and problems, predict marketing campaign responses, and make better marketing and sales strategies. They collect data on consumers’ responses to campaigns and social media posts by using different data analytic tools. These factors ultimately help the company understand customers’ choices and produce accordingly.
Digital marketing executives should have the following skills:
- Communication skills and excellence in writing
- Expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Knowledge of CMS and database-driven websites
- HTML and CSS
- Programming in Flash, ActionScript, and JavaScript
- AdWords by Google
- Working knowledge of ad serving technologies such as DART, Atlas
- Innovative perspectives
- Time-Management Skills
- Team spirit
- Experience with B2C social media content creation
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The job of a digital marketing executive is not as simple as it sounds. Alone, an expert performs tons of responsibilities with his sheer skills. From assisting in the overall planning of marketing, its execution, and modification to focusing on more effective advertising challenges, a digital marketing expert is a pilot in driving a business toward its success. To generate leads and increase the revenue of a business, marketing plays an integral part, and a digital marketing executive is one whose skills, experience, wisdom, and effort take a brand to a new height.