Reputation Management
Reputation Management
It is indeed scary to see a bad review of your website on the top of page one of a search engine. To avoid such a disaster, building a positive image of your company or website and maintaining it is highly crucial. This is what is called reputation management. Haruki Murakami, the esteemed Japanese writer, said about the image, “Image is everything. You don’t spare any expense to create the right image. And word of mouth is critical. Once you get a good reputation, momentum will carry you.” One cannot but agree unquestionably with every word of what Murakami has opined.
Reputation management and Search Engine Optimisation (SEO) are inseparably connected. When people search for a particular product or service online, they get SEO-driven results. So, the more reputed is the company, the higher the rank and vice versa.
Let’s know more about those areas where SEO and reputation management goes hand in hand:
- Quality of content – The quality of content and getting linked are interdependent. When the content is credible and worth reading, people automatically link to the website. This amplifies the traffic and thereby the rank. Vague and patchy content doesn’t have any place in SEO.
- Use of right keywords at right places – The use of the right keywords strategically helps the users find the content easily. Unmatched keywords are the commonest reason a website gets very few clicks. Industry and brand-related keywords distributed intelligently in fresh and well-researched content are what the search engines look for.
- Link social media profile with a brand – The identity of a person on social media does matter in this E-age. People start searching for the social media profile of the owner of a company to verify his or her credibility. It is important that the brand should be linked to its social media profile with basic information, especially address and contact detail. This enhances credibility. Writing a blog acts as the icing on the cake. A blog lets the customers get a more intimate view of who you are as a person and what are your views and perspectives.
- Get published in the niche sites – Nothing is a more assured way to earn a reputation than through giving proof of your calibre. The more you get published on niche sites, the more people start believing in you.
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