On Page Optimization
On-Page Optimization
If keywords and anchor text act as hooks to drive viewers, On-page optimisation is the glue that retains the viewers. Retention of viewers and winning their loyalty decisively depends on the efficiency of each and every page of the website. Consequently, if each and every page of a website serves the purpose of the viewers, the website easily climbs up the ladder of ranking and earns remarkable visibility. Relevant, captivating and original content can only win the hearts of the viewers. The process of improvement of content, meta description and title tags of the web pages is what On page optimisation stands for. On-page optimisation is one of the most dependable ways to ensure the growth of target traffic to a website. On-page optimisation also aims to work on the HTML source code of the page.
On-page optimisation has evolved over the years. Here is a checklist of some of the important factors for on-page optimisation:
- Keyword-rich compelling but not stuffed page title – The page title should be compelling and relevant but not stuffed. Cramming the page title with too many words is no longer considered a good practice. Stuffing the page title may leave the viewers confused and fatigued.
- An inviting meta description – What a blurb is for a book, a meta description is for a webpage. A meta description should be concise and inform the viewers about what the page is about. A good meta description is that which inspires the viewers to browse a web page.
- Easy short and meaningful URL – The URL should reflect what the page is all about. This will make the search of the viewers easier
- Catchy and sensible first paragraph – The first paragraph is the first plank through which the viewers decide to continue or leave the page. Therefore, the first paragraph should hit the topic head-on in the most off-beat and sensible way.
- Google Search Console Tool – Google Webmaster Tools is a conduit of information from the largest search engine in the world to you, offering insights into how it sees your website and helping you uncover issues that need fixing.
- Keyword in H1, H2 Tag – H1, H2 tag is yet another relevance factor, serving as a description of the page’s content. It is still a good practice to include your keyword in a unique H1 tag on a page.
- Schema markup – Schema markup is code (semantic vocabulary) that you place on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.
- XML, ROR, HTML Sitemap – A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes.
- Intelligent use of the keywords- The keywords should be intelligently spread or sprinkled in the headline, body of the content and internal link anchors
- Choose appropriate snippets – The use of appropriate snippets can make a website more attractive and make it more visible.
- Image optimisation – – Image plays an equally crucial role as content does in SEO. The traffic which searches for images is as heavy as that which searches for content. Images are great when it comes to getting links because many viewers use the image and link back to the source website.
- Rich filenames and alt attributes of the images – The filenames of the images should be such that they crop up easily during the search.
- Catchy caption – A catchy descriptive caption of an image or a photograph makes it more winsome.
- Images stored in same domain and subdomain – Oftentimes images don’t come up during the search because they are not stored in the same domain and subdomain.
Website Analysis
