To triumph in digital terrain, one should have an in-depth knowledge of SEO strategy. The first and foremost method in search engine optimization is choosing the correct SEO trending keywords.
What are trending keywords?
Trending keywords are the keywords that are popular among people currently. The keywords that give your SEO the ability to generate more organic traffic for your website that you can call trending keywords. However, SEO strategy and finding these keywords are not simple. They need a strategic data-driven method, sincere keyword research, and lots of regular practice.
As an eminent and dedicated SEO expert, in this blog, we will discuss the step-by-step method for finding trending keywords for your SEO strategy and achieving higher rankings in search engine results pages (SERPs).
Why are trending keywords considered the main thing of SEO?
First, we all have to understand why trending keywords are important for SEO.
1: Increased organic traffic
Through trending keywords, we can figure out the popular searches and interests of people for the particular content, time, place, etc which would help you to increase your website’s organic traffic.
2: Content aptness
For SEO, we have to decode the audience’s immediate needs. Then we can choose our content aptly accordingly.
3: Competitive dominance
Identifying the popular trends swiftly and regularly helps you to enrich your competitive dominance. You would be staying one step ahead of whoever would be slower to respond to this trend.
Let’s understand how we can find these keywords:
1: Google trends
Google Trends is the best free tool available to learn about the topic broadly, which is related to your domain. You can filter and adjust your search by time, location, and category. Google Trends will show you the ‘rising’ and ‘top’ keywords. You can prioritize ‘rising’ keywords, as it will help you capture the popular and fresh trends. You can also compare multiple keywords in Google Trends. You can pick the relevant keyword from here.
2: Follow social media insights
Social media platforms are a treasure trove of trending and popular topics. You can follow the commanding platforms insights like Twitter, Instagram, Reddit, etc. They are helpful sources to provide the proper information on which topic currently people are talking about.
- Twitter: Have a look at the hashtags that are related to your industry. ‘Hashtagify’ is a great tool through which you can scrutinize the trends on Twitter.
- Reddit: Reddit is also a good connector for the virtual platform. You can find a vast number of communities in your interested domain here. Follow subreddits and analyze what people are discussing currently. What are their views, answers, questions, and thoughts? A useful tool can be mentioned here, like ‘keyworddit’, which helps catch the trending keywords directly from Reddit.
- Instagram: Instagram is also a supreme social media platform. Here you can spot celebrity influencers in your industry. You can make out the popular hashtags and growing trends. Instagram explore page section is a must-follow job.
3: Scan your challenger’s content
Scanning your challenger’s content, their strategy, strengths, and weakness is the fundamentals of digital marketing experts.
- Using SEO tools: SEO experts should identify the direct and indirect competitors by doing proper research and strain them strategically. Like Industry leaders, Local businesses, Online retailers, service providers, etc. Here are some common SEO Competitor Analysis Tools that an SEO specialist should use: Ahrefs, SEMrush, Moz, Google Analytics, and Google Keyword Planner.
- Scrutinize Blog Post Articles: You can follow and scrutinize your competitor’s articles, blog posts, social media posts, etc. Have a proper understanding of which keywords, which particular topic, and content they have worked on recently. ‘BuzzSumo’ is a functional tool here through which you can discover your competitor’s recent content, most shared popular topics, etc.
- Observe your competitor’s update: To stay connected and observe your competitor’s updates, you can use tools like ‘Mention’ and ‘Brand24.
4: Track seasonal trends
SEO expert job is not a one-time job at all. All trends are not short-term. Some common trends are seasonal and they repeat every year at a certain time. You can use Google Trends for seasonal insights. Plan your content calendar strategically through these insights. Using seasonal keywords has proven to rank your website highly.
5: Using YouTube for video keywords
YouTube is the second largest search engine after Google. This platform has a great impact in this SEO field. Video content and keywords are gaining popularity day by day. Tools like ‘TubeBuddy’ and ‘vidIQ’ are helpful to find trending keywords for YouTube. Analyse popular videos in your niche, titles, descriptions, and all.
6: Keep an eye on industry-specific trends
Some different trends and keywords gain popularity at different times. Subscribe to industry newsletters, monitor forums and discussion boards, and use industry-specific tools can make your SEO skills better.
Also, Read
How Do I Get The Best Keywords For SEO?
Conclusion:
Following these steps, you can discover keywords, drive traffic to your website and ensure a decent ranking gradually. Trends are changing rapidly. To stay productive in this SEO field, you must stay proactive. Keep monitoring, stay updated, stay informed, stay educated, stay ahead, and drive long-term digital marketing success.
