Google Place Optimization
Google Place Optimization
Google place optimisation is a marketing technique to boost the business of a website by giving accurate, complete and meaningful product information. This can help boost both online as well as offline business.
One can dive into the following quick steps to optimise Google place:
- Follow Google’s guidelines for quality maintenance –Guidelines prescribe the users to represent the business as accurately and credibly as possible. It also asks the users if they are authorised to manage the places listing. Besides, it wants the users to inform of the location precisely.
- Complete the places listing – Google prefers Pages which have more complete Place listings. Users have a better experience when the place listing is complete. It is better to give as much information as possible on the Places page. This indicates that it is wise to fill both the text and the optional fields.
- Categorise the business appropriately – The chance of a business website getting noticed and clicked depends on if it is categorised appropriately. If the website of an FMCG product is kept in the category of Dairy products, there is almost no chance that the search results in the popping up on this website.
- Persuasive description – A persuasive description is that which gives the basic information of a product or a service clearly and comprehensively. The description should immediately make the customer or viewer feel that he or she is at the doorstep of the solution.
- Content pepped up with images – Images catch the attention of the viewers more swiftly than anything else. In this age of social media, linking content to relevant social media websites can also be good turners.
- Communicate through feedback – Every customer or viewer wants to be valued and validated. By asking the customers to share their feedback, the website owner not only values the customers and opts for inclusive business but also keeps a channel for communication open.
Website Analysis
