As a business owner, you may know how blissful it is to gain a good readership when you host a blog. Reversely, it brings immense frustration when your blog has few or no readers. Readers do not come simply, but they need some tricks to build a level of the audience. If you stop creating blogs by being frustrated, you will never experience the tremendous impact of blogging on your business. Blogs can attract traffic to your website, build a strong social media presence and represent your reputation.
Here is a list of 15 proven strategies to help you boost readership and increase traffic to your blog:
1: Write more blogs
According to studies, the more frequently you update your blog, the more online audience you will receive. Even search engines like Google value your website with updated and regular blogs. Thus, to grab the attention of the online audience and search engines, write more blogs regularly.
2: Promote with social media
Each social media network is vital to building your audience. It is worth sharing new blogs on Twitter, LinkedIn, Facebook, Pinterest, and other social platforms. Spend time cultivating your social network sites as these are some significant sources of your online traffic.
3: Write impressive titles
Article titles can be the reason for losing readers. Titles are more significant than the overall content. Titles solely determine whether a reader clicks the “read more” button or escapes from the blog. Enticing titles make a remarkable impact to increase the traffic to your blogs by as much as 500%. A title should be promising and should offer workable solutions to the audience. Thus, pay attention to the blog headlines.
4: Know your niche
Creating niche-specific content is an excellent way to build traffic. Don’t confuse your audience by not following a significant theme every time you post a blog. Creating blogs in different niches does not help you build a particular audience base. Instead, know who your audiences are and convey a specific message to them to hold the traffic constantly.
5: Add photos
75% of businesses invest in content marketing by using visual images and graphics. To boost more online readers towards your blogs, including images, is a superb choice. Not only does an image make a post appealing, but by including images with keywords you are indulging SEO for ranking higher for your site. But consider copywriting issues when you choose any image from the internet.
6: Integrate keywords
Keywords are the key to a successful SEO. To generate traffic, find a key phrase people usually use to find your blogs. Use this key phrase in the blog’s headline, within the content at least twice, and in the page link. It helps search engines understand your page and leads to more traffic toward your website.
7: Incorporate links
Mentioning another company’s product or service in your blogs is an excellent way to get enhanced traffic. Include a link to that company’s web page. As Google likes outbound links, the mentioned company may link back to you after noticing it. Besides, readers find your blog interesting when they get recommendations of products or services they are looking for.
8: Add social sharing buttons
Include social sharing buttons at the bottom for LinkedIn and other social networks. Make your blog easy for readers and help them spread the word about your blogs.
9: Repeat past content
All are not looking at your blog at the same time. So, repeat your tweets and past content. Readers like your blogs until they get relevance. It enhances the chance of making your blogs viewed by more audiences.
10: Attract guest contributors
Encourage others to write for your blogs. When people feel interested in writing for you, you have the benefit that they share the content with their networks, and you have more open paths to gain readers for your content.
11: Add video
Informative and entertaining videos enhance the value of your blogs. People like to see video content. Thus, sharing video content brings more traffic to your blogs. As YouTube is a part of Google, short videos are something to bring more audience to your blogs.
12: Invest in promotion
According to the research, if you see your audience spending time on Facebook, invest in sponsored posts. To increase the reach of a blog, sponsored ads are highly significant.
13: Conduct give-away events
Often create fun themes and arrange events where your readers facilitate with different prizes and awards by sharing or commenting on your link through social media. You can invite businesses or brands to sponsor those promotions. It will be a magnificent prize for your blog.
14: Be mobile friendly
Mobile-friendly blogs have an extra SEO boost. To enhance the reach of your content and website, consider creating mobile-friendly blogs. Search engines like Google give priority to mobile-optimized content. Therefore, the more you concentrate on this issue, the more you reach your audience.
15: Keep your website design clear
The website design should be clear and clutter-free. If you are a beginner, consider this point strictly. Theme and design should match your service and must look simple and readable. Poor website design hinders readers’ spending time on your site and decreases your audience level, while an excellent design helps readers explore content and different sections of your site. For creating a user-friendly and impressive SEO-friendly website design, you have many of these recommendations on the internet.
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You can create a significant audience base once you focus on these factors. By following these points, you can increase the reach of your blogs and have mighty audience support.
