Social Media Optimization
Social Media Optimization
We live in social media colonies more than in actual colonies. Promotion of products and services on social media or channels is like taking the consumables to the consumers’ doorstep. This translates into the fact that Social Media Optimisation (SMO) has a direct impact on the success of a website. Connecting the website to social media through social profiles goes miles in building traffic and reputation. People also give feedback and recommendation about products and services on social media which helps viewers decide what is good and what is bad. One must exercise discretion and prudence while choosing social media for promotion.
SMO helps in SEO by
- Strengthening the brand
- Generating lead
- Getting more online visibility
- Connecting with the target audience
Gone are those days when SMO and SEO were two separate domains. Today, there is hardly any line of demarcation between the two. This is because social media occupy a prime place in the common man’s life. It is through social media that the common man comes to know about many very things. So, keeping SEO separate from SMO is closing the doors to the target audience. One has to click a heavy balance between SMO and SEO.
But SMO cannot be achieved without a good strategy. Points to be kept in mind while strategising on SMO:
- Social goals should solve challenges.
- Identify and focus on networks that have value and that add value to your website.
- Developing topic-oriented well-researched interesting content.
- Identify business opportunities through social media platforms.
- Identify business opportunities through social media platforms.
- Track the performance of your website on social media and identify aspects which can improve its performance.
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