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What is the scope of SEO Experts in India?
Posted in Labels: SEO Experts in India, SEO Expert in India, Best SEO Expert | at 14:24 PM Contact US – Andy
So, you have finished your academics recently and you want to make your career in the digital marketing field as an SEO professional. As a novice, you are confused about the future, scopes, growth, job roles, and salaries of this field. Data shows that every year a huge number of job seekers look for SEO jobs. Studies say that it is a top-searched job field with growing demands. To get a clearer and more detailed picture of SEO scopes, you want to reveal some more facts.
What Is SEO?
Search Engine Optimization or SEO is one of the foremost digital marketing activities to optimize and rank a website in search engines like Google, Yahoo, Bing, etc. It helps internet users to find a website easily in search engines. SEO aims for a better rank, quality traffic, and increased brand visibility for a website.
Who Is An SEO Expert?
The job of an SEO professional is diverse and versatile. It includes the analysis and review of a website to optimising it accurately for a good rank in search engines. An SEO specialist focuses to increase website traffic by developing the right content with appropriate keywords and phrases. To increase organic traffic, an SEO expert gives his utmost efforts in designing, layout, and advertising procedures and assures that the writing is perfect using the relevant keywords to improve search engine ranks.
Qualifications And Skills Required
After graduation or a diploma course in digital marketing, one can start an SEO career. To work in this field, you don’t need any traditional degree or higher education. But if you have an interest, learning abilities, and sincerity, you can start to grow as an SEO specialist. This field requires diverse skills that cannot be compared with any traditional degree or courses although there are numerous digital marketing courses in the market to help people explore more about SEO as a career.
To grow significantly as an SEO expert, one must have diverse skills. Here is a few of them:
- Excellent knowledge of HTML and CSS
- Basic understanding of how search engines work
- Good analytical and logical skills
- Excellent writing skills for writing emails, blog comments, etc
- Photo and video editing skills
- Knowledge of creating presentations and reports
- Knowledge about social media such as Facebook, Twitter, and LinkedIn
- Features like patience, sincerity, professionalism, learning ability, etc
To become an SEO expert, candidates have to focus on the right skills. Employers have a great demand for SEO managers and SEO specialists today. So, to achieve a top position in the digital marketing career field, you must have the following skills:’
SEO Scopes in 2020
SEO offers diverse scopes to flourish one’s career in 2020. Some reasons why more and more people grow impulses every day to grab job opportunities, this field offers:
- There are huge demands for SEO services universally
- Being an expert, one can make good money
- There are different SEO job opportunities in India and all over the globe
- SEO has the scope to work from anywhere as an SEO freelancer
- Being a professional, you can provide SEO courses for beginners in this field
- You can start up your own SEO establishment, and more
SEO Professional’s Job Roles And Salary
1. SEO Trainee or Fresher
Job Roles: Their responsibilities include handling basic SEO work such as creating Meta titles, and descriptions, on-page testing, keyword research, making videos, and slideshares, etc.
Salary: 10-15K
2. SEO Executive
Job Roles: They need to work for both on-page and off-page optimization of a website. They have good skills on how to make the best use of SEO tools, techniques, and web analytics.
Salary: 18-28K
3. Link Builder
Job Roles: They focus on creating first-rate backlinks through guest posting, PR outreach, content marketing, and other link-building techniques.
Salary: 20-28K
4. SEO Analyst
Job Roles: They make plans and approaches for on-page and off-page SEO. They work both with content and social media teams.
Salary: 25-40K
5. Senior SEO Executive or SEO Expert
Job Roles: They have huge responsibilities including implementation of new strategies and plans, on-page, and off-page operating, and monitoring the website’s organic growth using SEO tools such as Google Analytics. They work with content creators and social media teams also.
Salary: 30-50K
6. SEO Content Writer
Job Roles: They write high-quality, error-free, and unique content, blogs, articles, guest posts, etc. They have good keyword research skills. They should have the right skill to develop engaging content.
Salary: 30-60K
7. SEO Team Leader
Job Roles: They can lead many teams and can work on multiple SEO projects. They create the most effective plans and ensure the right implementation on time.
Salary: 45-65K
8. SEO Consultant
Job Roles: They are not just limited to SEO tasks but they have the same focus on content and social and paid search. Monitoring and suggesting are the major tasks of an SEO consultant.
Salary: 60-90K
9. SEO Manager
Job Roles: An SEO manager discovers overall strategies for projects, monitors all aspects of SEO, and defines work for social media, and content marketing teams.
Salary: 80K-1.5L
10. Digital Marketing Manager
Job Roles: All work related to digital marketing including social media, content marketing, e-mail marketing, web analytics, SEO, SEM, etc. is monitored and executed by a digital marketing expert.
Salary: 1L and above
Conclusion:
All around the globe, SEO becomes inevitable for every business. Companies are now realizing the strength of search engine optimization to stand firm among competitors. SEO professionals play a very important role to boost sales, profit, and overall business growth. And India has a bright and broad scope and future in this job field.
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