Link Building
Link Building
Link building is the most important and difficult skill of Search Engine Optimisation (SEO). The process of acquiring hyperlinks from other websites to one’s site is called as link building in SEO. Link building makes the website more resourceful as it increases the canvas of content for the users. It hand-holds users to discover new websites. A Google SEO expert can build the links optimally only when he or she has mastered content, sales, programming and marketing. So, link building is the summation of many skills of SEO.
Good linking is conducive to brand building and establishing the website owner as an authority in the niche. Linking to highly visited websites not only increases traffic but also sales.
An efficient link building multiplies the prospects of generating more traffic. With the changing scenario of SEO, the importance of link building has never been more important than now. Since the competition in SEO will always be high, a sound understanding of link building and developing mastery of it is indispensable to remain above the rest.
The four simple steps to build a link are as follows:
- Create the link tag – An anchor link tag tells the search engine that a page to something else is going to follow.
- Link referral location – This gives the location of the link. It may not always be text. It could also be an image or a local link.
- Visible anchor link – The anchor text is generally linked. It is highlighted either by colouring it differently or by underlining it.
- Closed link tags – This indicates the end of the link tags.
Some important points about link building:
- Backlinks are one of the surest ways to get into the top three ranks.
- Be careful about choosing the right and relevant link.
- Be careful about selecting good links.
- Place the link editorially.
- Make the anchor text linkable.
- Make the co-occurrences linkable.
Website Analysis
