In this fast-paced, dynamic social media arena, search engine optimization (SEO) is a mandatory thing to boost your online presence. Whether you are running an e-commerce portal or a blog, it’s the perfect sentence nowadays for each field: “You are not doing business if your business is not online.”At this point, SEO experts should be perfectly enriched with their privileged responsibilities so that they will flourish themselves beyond Excel.
Conducting an SEO competitor analysis helps an SEO expert to find new opportunities and possibilities, understand the ultimatums, and overall find out the new energized paths of this digital landscape.
First, we have to know what SEO competitor analysis is.
SEO competitor analysis is nothing but an evaluation that helps to identify the strengths and weaknesses of your website. You can get a clear picture of your work by consistently following this pattern. It will help your website traffic and give you a winning boost to your SEO jobs.
Why should an SEO expert conduct competitor analysis?
Rules to become successful in each field are that you should be perfectly aware of the pros and cons of your expertise field. The SEO competitor analysis process follows the same rule. Nothing new.
In this blog, we will discuss the step-by-step process of SEO competitor analysis that must help you expose the fresh opportunities in this area.
Step 1: Content Analysis:
An SEO expert should be aware of the content strategy of his competitors thoroughly. You should follow and get a proper roadmap of your competitor’s blog post, content length, content quality and quantity, frequency, descriptions, etc. The more you can culture your competitor’s content, the more knowledge you will achieve, which would be very good for your job.
Step 2: Keyword analysis:
As an SEO specialist, you must be able to identify the keywords that you’re missing out on. One should scrutinize their competitor’s keyword strategy, density, and assembly.
Step 3: Examining link-building tricks:
You must have the proper knowledge of link-building tactics, as it is the ultimate strong way to increase your website’s traffic and search engine rankings. Need proper research about quality backlinks, link history, and anchor text diversity.
Step 4: Strain your competitors:
SEO experts should identify the direct and indirect competitors by doing proper research and strain them strategically. Like industry leaders, local businesses, online retailers, service providers, etc. You can use important SEO tools here like Google Search, Ahrefs, SEMrush, and Moz Keyword Explorer.
Step 5: Make a conventional assessment of your competitors:
You can use the proper benchmarks to make a conventional assessment of your competitors. Such as content quantity and quality, website traffic, domain authority, page authority, website density, and internal and external links. Some supporting tools here are Ahrefs, SEMrush, Moz, and Google Analytics.
Step 6: Technical SEO:
An SEO specialist should weigh up their competitor’s technical amenities and mobile friendliness. Assess SSL encryption, XML sitemaps, and robots.txt. Here you can use tools like Google Page Speed Insights or GTmetrix.
Step 7: Social media scrutiny:
As an SEO specialist, you should examine your competitor’s social media presence and engagement. You must assess content types. Follow their posting frequency and follower count. You can use tools like Hootsuite Insights or Sprout Social for these surveys.
Step 8: Pragmatic discernment:
We should put together our valuable research findings and pragmatic discernment. You should accumulate content interruption into pragmatic discernment. Develop a strategic eye to improve the technical SEO and link building. Reinvent your social media presence, accessibility, and content marketing.
Some Additional Tips for Conducting an SEO Competitor Analysis:
- Conduct regular competitor analysis (quarterly or biannually).
- Monitor competitor changes using tools like Ahrefs or SEMrush.
- Adjust your strategy based on competitor insights.
Here are some common SEO competitor analysis tools that an SEO specialist should use:
- Ahrefs
- SEMrush
- Moz
- Google Analytics
- Google Keyword Planner
Also, Read
How to Build an SEO Roadmap
Conclusion:
To succeed professionally in this SEO job, open your website’s full potential by conducting regular SEO competitor analyses. Stay informed, stay educated, stay ahead, and drive long-term digital marketing success. More blog posts, specific topics or themes, modifications to existing content, SEO optimization guidance, and content repurposing ideas can boost your job and give you prolonged success and, of course, a pretty smile on your face and your client.