Do you know how exponential digital marketing is to boost your e-commerce business? There are more and more ways to utilize this marketing tool to expand a business. Social media plays a significant role in digital marketing. And Instagram marketing is the most powerful strategy now, as a growing number of people use this social media platform for their personal and commercial benefits. Using the right content policy and tools, this promotional approach can dramatically improve business revenue and audience engagement.
1: Audience-Oriented Content
Creating a brand image is the only motive for why you use this social media platform. It makes your business appear more communicative and boosts your sales. It encourages your followers to share content, featuring your brands. User-raised content shows your reliability and also indicates that you are satisfying the common people with your products. New clients can know more about your brand through those shared posts on Instagram.
2: Create and Post Lifestyle Images With Product Features
You don’t get the support of user-generated content all the time. So, you should be prepared on your own to attract online customers. Show the usefulness of your products by posting some images that show their uses in real life. Creating and sharing lifestyle photos of its products regularly, L’Oreal provides clients with how they use individual products and their benefits. This approach is truly appropriate for engaging new clients.
3: Make Your Customers Go Behind The Screen
People love to see the team of individuals behind the screen. They are curious about how your business operations work and how your employees are. Share images and videos of how your business is operated and form more personal and human connections with your customers. Warby Parker usually posts images of recent events and outings, organized by it. Live videos also grow engagement and build trust.
4: Offer Amusing Time on Holidays
Do not forget to celebrate holidays like Christmas and Halloween with your clients. They will be bored if you post exhausting product pictures continuously. Make your fans feel cheerful with some fun posts on holidays. Simple and funny posts always have positive influences.
5: Videos Are More Potent Than Static Images
Instagram is an influential platform that not only promotes static pictures but also attractive videos. Engaging customers is extremely easy with video posting. Millions of businesses use videos on Instagram every day to captivate clients. When you upload videos, they not only promote your product but also provide the customers with useful tips and information on how they work uniquely to benefit you. Insaid is an online learning platform that offers Data Science certifications. The audience comes to know about its courses and sessions as the organization posts numerous useful videos on its Instagram account.
6: Raise the Features of Impending Products and Promotions
Your followers are truly interested in what you want to say and share on Instagram. Offer them special promotional rewards and information through your Instagram account. Businesses even run interesting contests and games to make followers feel special when they discover new items and discounted prices as followers of you. It builds a loyal relationship and boosts your sales and brand value. Allbirds offers different contests and discounts to keep its clients engaged with its new products.
7: To Maximize Reach, Use Hashtags
Using hashtags is a very common and useful tool to promote your brand to maximize reach. Statistics say that top brands use unique hashtags to stay more relevant and truthful with their services. Insellycom multiplies its interaction with clients by using a mix of relevant and product-specific hashtags on its Instagram posts.
8: Enhance Your Mindfulness While Posting
Have you assumed when your followers are more active to reach your posts? Certainly, there is no particular time to upload images and videos on this platform. However, data showed that companies tend to be in higher reach during weekends. Check and study your customer’s insights and capture their attention with your posts when your specific audience usually stays active.
9: Take Less and Give More
Staying engaged is the most important part of social media. Creating and uploading many posts cannot be the only solution to reach the audience but keep some time to respond to them also. Talk with your clients and followers and never ignore checking and commenting on their posts. Sometimes you can repost and share content from your followers’ accounts. Studies say consumers feel prestigious and esteemed when they like and post their content. It shows how you stay engaged with their choice and insights. The more you stay active with likes, comments, and reposts, the stronger and more lasting your connection with your audience is.
10: Creating A Business Profile Is A Must
Creating a business profile on Instagram is a must to maximize your advantages as a businessperson. If you have not switched yet, do it now. A general profile does not offer such great things and facilities that you gain when you have a business profile. It not only makes a sleek presence but draws information from your Facebook account also.
11: More Budget-Friendly Promotional Approach
This digital marketing platform not only drives traffic but also increases revenue and boosts sales without spending much on promotions. They even benefit from paid ads with this facility. Organic reach is much higher on Instagram than on Facebook and Twitter, the study says. For improved visibility and new customer gaining, it is the most useful platform.
12: Get Creative With Contests
Do you know what the most common feature of your fans is? They are people who look for discounts and good deals. They are interested in hearing about discounts and free vouchers from you. About 50% of consumers follow brands to attain discounts and gifts. Don’t hesitate to give your customers what they are looking for. Arrange contests like Birch Box and develop your visibility and brand engagement with fans.
Also, Read
Strategic Instagram Marketing: A Boon to Your Business
This list of strategies for Instagram should help you develop engagement with your followers. Stay focused on providing more importance, give responses to your clients, bring more variety to your posts and content, and maintain a consistent schedule to leverage the advantages of this social media platform. Followers may go behind you for promotions and discounts but the more you grow a human connection, the more you will have a great return on investment, steadily and fast.