Instagram started its journey in 2010, and surprisingly, it has become the marketing powerhouse today. It is continuing to grow in popularity. More and more businesses find it beneficial to use Instagram influencer marketing to promote their brands. No matter whether you have a brick-and-mortar business or a virtual one, with this marketing approach, you can make your ROI double and triple within an incredibly short time. Instagram is the most powerful platform for influencer marketing compared to platforms like Facebook, Twitter, and YouTube. With its one billion active monthly users, it is the biggest social media platform for online marketing campaigns for a brand. Undoubtedly, it is the hottest trend to reach new and potential online customers every day to expand a business exponentially.
Why Promoting Your Brand On Instagram Is The Best Idea:
Statistics Say
- More than 25 million businesses use this platform worldwide
- More than 2 million global advertisers use the platform to share their stories
- 60% of common people admit that they discover new products on Instagram
- More than 200 million Instagrammers visit at least one business profile every day
- The intensity of watching Instagram videos has increased by 80%
- The approach is far more effective and trustworthy than traditional marketing
Why You Require Instagram Influencers
To appreciate the power of Instagram influencers, you must understand their engagement rate and their effectiveness in your marketing campaign.
- Engagement rates not only represent the likes, comments, and shares an influencer obtains in a post, but they also indicate how deliberately followers trust and depend on the opinions of the influencer. Instagram is a proven platform with maximum engagement rates.
- A study revealed that Instagram influencers receive a standard engagement rate of 1.6%, while Facebook noticeably receives an average engagement rate of 0.09%.
- Higher engagement rates indicate that when you work with Instagram influencers, their followers will see more content than on Facebook.
- About 60% of people announced that they learned about new products so it is good for a startup or a small business.
- Instagram influencers speak to their audience as reliable peers. Their inspiring words create more authentic word-of-mouth engagement than traditional marketing campaigns. This turns viewers into faithful customers easily.
Finding the right and relevant influencers for your brand is not yet a simple task. The number of likes in a post does not determine the relevance or quality of influencers. Here is how you understand who is a good fit for your brand:
1: Decide Your Goals And Metrics
Before you look for influencers for your marketing campaign, you need to outline your business goals and metrics. Why do you need an Instagram influencer campaign? Is it for driving sales? Is it for raising brand awareness? Are you going to launch a new product? Your business goals will determine the core of your marketing campaign. According to your goals, you can define your metrics clearly to achieve success in your Instagram marketing campaign. A more comprehensive and precise plan makes it easier to monitor your campaign and its success. Starting a marketing operation with a definite aim will not only keep both you and your influencers goal-oriented, but it will also help you maintain the budget and time.
2: Look For The Right Influencers
Finding the most excellent influencers for your business depends on more than just measuring audience sizes. As every brand tells a different story, influencers do the same. The produced content will seem bogus and false if both stories do not match. Raising the brand voice is a must to define success. Brand voice is the process of communicating with customers. You can create a strong brand voice with your definite language style, personality, and brand values. The more definite your brand voice is, the more your audience gains trust in your brand. High-profile influencers can create attractive videos and craft captions thoughtfully. One of the simplest systems to check your Instagram influencers is to use free tools like Fohr Card or Social Blade. These tools discover audience demographics easily, from size to follower ratio.
3: Consider Micro-influencers, As Size Does Not Matter All The Time
Influencers with less than 10,000 followers are called micro-influencers. If you are on a particular budget, choosing micro-influencers can be effective for a successful campaign. People respect and trust the expertise and opinions of micro-influencers more than macro-influencers. They create content in the fields they have knowledge and passion for. A new study suggests that when you want to increase your engagement rate, targeting high-profile celebrities may not always help you impress more customers. Instead, micro-influencers with 1,000–10,000 followers can bring four times more engagement rates to a post as they have a friend-like audience as followers.
4: Building Relationships Should Be The Core Attention
Experts advise not to overlook the importance of meaningful working relationships with influencers. Influencer marketing is all about building relationships. Cultivating communication is just as imperative as gauging and analyzing your partnership results. Influencers are human beings and, thus, contactable. Most micro-influencers like to build personalized relationships with their followers. It helps them grow loyal fan followers. It helps your business to be exposed to an authentic community. Now that you know your goals, brand, and target market, a Google search could help you find a good pool of Instagram influencers to choose from.
5: Try Google
Sometimes, a simple search on Google can work effectively. If you are looking for beauty influencers, search on Google for top Instagram beauty influencers. There are millions of articles that highlight the top accounts and users in all sorts of industries. You may find some good influencers for your sectors.
6: Measure The Engagement Rate Of The Influencer
Authentic engagement means when an influencer posts content, the followers take notice of it. Some factors come into consideration while running influencer campaigns. From flower size to demographics and timing, determining the exact reach of the influencer’s content is everything; instead of likes and comments, he/she gets a post.
7: Judge The Quality Of The Content
The content should match your style, and it should represent your brand. Is the content connected with your brand voice? The produced content should be an accurate representation of your brand.
Also, Read
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Conclusion
With feedback, appreciation, and gentle guidance, you can reap more focused and effective returns in the future. Successful influencer collaborations are built based on mutual respect and transparency. By following these steps, you can find top Instagram influencers who are not only a true fit for your brand but will become lifelong contributors and representatives of your brand to guide your brand vision and audience carefully.